Privacy Policy

Effective Date: 6 July 2026

Last Updated: 6 July 2026

1. Introduction

Ackerman and Smith Pte. Ltd. (UEN: 200505547W) ("Englander", "we", "our", or "us") respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, disclose, store, and protect your personal data when you visit https://englander.com.sg ("Website"), purchase our products, visit our showroom, communicate with us, or otherwise interact with our business.

This Privacy Policy is prepared in accordance with the Singapore Personal Data Protection Act 2012 ("PDPA") and other applicable laws.

By accessing or using our Website, you acknowledge that you have read and understood this Privacy Policy.

2. Who We Are

Company Name

Ackerman and Smith Pte. Ltd.

UEN

200505547W

Registered Address

27 Woodlands Industrial Park E1
#01-06 Hiangkie Industrial Building
Singapore 757718

Customer Service

Email: cs@englander.com.sg

Phone: +65 8062 8989

Operating Hours:

Monday to Sunday

10:00 AM to 6:00 PM

3. Personal Data We Collect

Depending on how you interact with us, we may collect the following categories of personal data.

Identity Information

Full name
Date of birth (where applicable)
Gender (optional)

Contact Information

Mobile number
Email address
Billing address
Delivery address

Order Information

Products purchased
Order history
Warranty registration
Delivery preferences
Installation information
Appointment bookings
Product enquiries
Customer support records

Payment Information

Payments made through our Website are processed securely by trusted third-party payment providers.

We do not store your complete credit or debit card details on our servers.

Technical Information

When you visit our Website, we may automatically collect:

IP address
Browser type
Device information
Operating system
Cookies
Session identifiers
Website activity
Referral source
Pages viewed
Time spent on pages
Shopping cart activity

Marketing Information

We may collect information regarding:

Newsletter subscriptions
Marketing preferences
Promotion participation
Advertising interactions
Product interests

4. How We Collect Your Information

We may collect personal data when you:

Place an order
Request a quotation
Book a showroom appointment
Register a warranty
Contact customer service
Subscribe to newsletters
Participate in promotions
Submit reviews
Complete surveys
Visit our showroom
Browse our Website
Interact with our advertisements
Contact us through email, WhatsApp, telephone, live chat or social media

5. Why We Collect Your Information

We collect personal data for legitimate business purposes including:

Processing orders
Delivering products
Installing furniture
Providing after-sales support
Warranty administration
Appointment scheduling
Responding to enquiries
Providing quotations
Processing payments
Preventing fraud
Verifying identity
Improving customer service
Website analytics
Marketing communications
Product recommendations
Managing customer accounts
Conducting internal research
Meeting legal and regulatory obligations
Protecting our legal rights

6. Marketing Communications

With your consent where required, we may send you:

Promotional emails
Newsletters
Product launches
Sales events
Exclusive offers
Mattress care information
Store announcements
Customer satisfaction surveys

These communications may be sent via:

Email
SMS
WhatsApp
Telephone
Social media messaging platforms

You may unsubscribe at any time by following the instructions in our communications or by contacting us.

7. Cookies and Similar Technologies

Our Website uses cookies and similar technologies to improve your browsing experience.

Cookies help us:

Remember your preferences
Keep your shopping cart active
Improve website functionality
Analyse website performance
Measure advertising effectiveness
Deliver personalised advertisements
Enhance security

You may disable cookies through your browser settings. Certain features of our Website may not function properly if cookies are disabled.

8. Analytics and Advertising

We use trusted third-party technologies including:

Google Analytics 4
Google Ads
Google Merchant Center
Google Tag Manager
Meta Pixel (Facebook & Instagram)

These technologies help us:

Understand website traffic
Improve user experience
Measure advertising performance
Personalise advertisements
Analyse customer behaviour
Optimise product recommendations
Measure conversions

These providers may collect information such as your IP address, browser type, device information, pages visited, referral source and browsing activity.

Where required by applicable law, we will seek your consent before enabling non-essential cookies and advertising technologies.

9. Third-Party Service Providers

We work with trusted third-party service providers who assist us in operating our business.

These may include providers of:

Payment processing
Website hosting
Shopify platform services
Logistics
Delivery
Installation
Email communications
Customer relationship management
Website analytics
Advertising services
Fraud prevention
Warranty administration
Customer support

These providers are only permitted to use your personal data for the purposes of providing services on our behalf.

10. International Transfers

Although Englander Singapore is based in Singapore, certain third-party service providers may process personal data outside Singapore.

Where personal data is transferred internationally, we take reasonable steps to ensure that comparable standards of data protection are maintained in accordance with the PDPA.

11. Data Security

We take reasonable administrative, technical and physical safeguards to protect personal data against:

Unauthorised access
Unauthorised disclosure
Misuse
Alteration
Loss
Destruction

Security measures may include:

SSL encryption
Secure hosting
Password protection
Restricted employee access
Secure payment gateways
Internal access controls
Routine security monitoring

While we strive to protect your information, no internet transmission or storage system can be guaranteed to be completely secure.

12. Data Retention

We retain personal data only for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy or as required by law.

When personal data is no longer required, it will be securely deleted, anonymised or destroyed.

13. Children's Privacy

Our Website is intended for individuals who are legally able to enter into binding contracts or who have the consent of a parent or legal guardian.

We do not knowingly collect personal data from children without appropriate parental consent.

If you believe that a child has provided personal data to us without consent, please contact us, and we will take appropriate steps to remove the information.